Marketing Exam Success

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Imagine you are sitting in the marketing exam. The question paper is on the desk and you have been told to wait until you can start. That is the worst time. Trying to remember the quotes, names, models etc etc. Will the revision pay off? There are a few key steps to take right now to help you to gain the best marks.

I have marked hundreds of marketing exam papers. Students fail as they answer the question they had revised. They dump loads of data on the basis that they know it and that is good enough. Timing is a problem for many people and also the ability to understand the question.

Rules.

1 Read the question and look for the key words. Examine what you are expected to do. You will see terms such as examine, evaluate etc. That does not require you to describe only every marketing concept you know.

2 Plan your answer paper. Look for all of the questions you intend to answer. Plan them all so you don't overlap and repeat yourself

3 Break the answer plan into the 3 parts of the 'magic formula'

Concept- what is it? ie marketing segmentation is...

Apply- how does it work? Show you understand, use examples. Read the marketing press and take a few topics to make sure you can cover across a range of subjects.

Evaluate- how useful is this? What does market segmentation tell me. How does it help the businesses I have included? What challenges does it present? This stage is where you earn the higher marks. Here you might mention that customers are becoming more demanding and with different needs. So businesses need to be able to customise and yet be able to make profits.

4 Timing. We rarely write these days. So practise writing an answer. Make sure that you know exactly how much you can write in 30 minutes. Don't over run, be strict leave space and move on. You can return and remember quality not quantity

Hope this helps you to pass your marketing exam.

The author is a very experienced marketing professional. This includes building and running a business, consultancy, training and education
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